Bairaha Farms PLC, Sri Lanka’s pioneer and leading chicken processors and suppliers marked its presence at the Culinary Art Food Expo 2018, held at the BMICH from June 1st to 3rd.
The company, already having achieved a major stake in the domestic consumer market as well as supplying to hotels and restaurants in Sri Lanka, is attempting to further promote Bairaha products among hoteliers in Sri Lanka.
“Our brand name is a trusted name with over four decades of providing quality products to our consumers,” stated Bairaha Farms PLC Brand Manager Ravin Madusanka. “Currently we cater to different foodservice outlets, with a majority in the domestic market and also a presence in the five-star hotel sector, but we want to further increase and penetrate our presence and supplies to the hotel industry.”
Bairaha housed an outstanding stall among others at the exhibition, with three 3D signs above the stall to achieve greater recognition among visitors. The Bairaha stall had a separate counter for selling, where the products available for purchase were offered with an exclusive 10 percent discount for its valued customers.
Also present at the stall was a competition area, equipped with two separate stoves for competitors, with the motive of encouraging and helping the younger generation in enhancing their skills and interest in their culinary journey. The competition entailed prizes for the winners, and Bairaha also introduced its social media competition, where participants had to post a selfie at the stall, and selected winners were entitled to valuable prizes.
“Our aim is to give the youth a helping hand and new experience by participating in this competition, which will help them develop their culinary skills, assisting them to get into the trade with a competitive product- Bairaha,” stated Bairaha Farms PLC Executive Chef Lankesh Paul.
Bairaha also introduced a new product at the exhibition, ‘Golden Yellow Broiler Chicken Meat’, acorn-fed fully Sri Lankan broiler chicken product. This product is special because it consists of high levels of beta-carotene, lutein, and zeaxanthin. Due to these nutrients in the chicken’s diet, it is natural for the chicken’s skin, muscles, and other tissues to become yellow in color, which is completely natural and a sign of a healthy chicken.
Bairaha Farms PLC, being the pioneer chicken processor in the country for well over four decades, is the household name for quality chicken in Sri Lanka. The company is committed to developing innovative products for its customers’ convenience, ensuring food safety, whilst enhancing their nutritional value. The mission of the company is to provide superior quality poultry and meat products that nourish people’s health.