It is a fact that the world is moving at a rapid phase in every direction. The poultry industry has no exceptions on this matter. The industry has been in an upward growth spurt continuously for years. With no change in the forecast till 2030, all leading producers of chicken look for novel ideas to improve production, and the quality of their produce.
Being the pioneers of poultry products in Sri Lanka, we as Bairaha carry the same vision. Our research and development arm is working tirelessly to find solutions that can make our produce safer. This includes customer surveys to understand the pulse of our customers, thereby enhancing the customer experience. Moreover, our partnership with world-leading broiler genetics research organizations such as Cobb-Vantress Inc. allows us access to latest insights and latest trends of the world of poultry. These genetic improvements that branch from continuous natural selection improve the quality of meat we produce every day as we practically apply these inputs in our production process.
We believe in innovation as one of our core values. That is simply why our leadership team compromises of highly accredited leading scientists on veterinary science to lead through innovation. Apart from the obligations we committed through numerous quality certifications, we passionately follow science to make us better every day.